Digipak Draft 1

Due to the fact that I want my magazine advert and digipak to link in regards to imagery, and my magazine advert design has changed due to the fact that my initial draft idea  did not end up working well when I started putting all of the pieces together, Ii now need to apply this to my digipak front cover I am glad that I decided to do one ancillary at a time as I knew they could always be subject to changes over time, and mine took a complete change of design all together, so if I had been creating my digipak front cover at the same time as my advert, both would have had to be re-done and that would have inevitably wasted even more time. 

This is the starting point of my digipak - I took a section of my music magazine advert and transferred it into another Photoshop canvas to adapt upon and add to. Here, I created a gradient around the entire image to soften up the image and keep continuity between it and the magazine advert. I also included the "Breathe" text from the magazine advert for the name of the album.

In the previous image, there is a baby blue boarder around the main image of the digipak because the gradient around the edges looked good with a sharp edge of colour to contrast - the baby blue is the same blue as the text for continuity in the image. However, the blue boarder make the image look a little plain, so i looked at it with a black one instead. The black boarder also looked a little plain, so I tried layering it with text from the hit song on the digipak (the song I used in m y music video) but that the made the entire image look very cluttered so I scrapped it and deiced to keep the baby blue. Many of my peers agreed with this change.

At this point, I decided to go for something different - to the right is a picture of a book that I had seen recently that I had got some inspiration from in regards to extra imagery in the cover of my digipak. I felt that the digipak cover before this point looked very bare and empty, and I didn't just want to bombard it with text, so I decided to add images that can be tied in with elements of the 3 products. In the book cover, there are stars hanging behind the writing, and I thought that I could try this and see how it looked alongside and slightly behind the frame of the cover, as there is no harm in taking inspiration from eternal mediums if they will work well. In the image above, I decided to make an image of lungs and crossed over male and female gender symbols as these reflect the "breathe" title of the digipak and the message of the music video which is acceptance of gender regardless of what you were born with.  Sp far I really like this front cover. I will be getting audience feedback on how to refine
this imagery and make it look as good as it possibly can for my audience.