Analysis of Mac DeMarco - My kind of woman

Genre: Indie rock/pop
Style song: Melodic, dysfunctional, slow

This video and song by a slowly rising artist is very dysfunctional and strange - I am analyzing this because it is a song that I like - therefore if I use this song in my video, it will be a video that I as an A2 student (making a product that has little need for 'public appeal') will produce a good product from because I enjoy it. However, the song is semi-famous and the artist is gradually claiming more and more fame each day, therefore I will have grasped a certain level of conventionality in order to secure at least some audience appeal - it would be a video enjoyed by others, not just myself.
Analysis:
The video starts off with the 'character' in the video applying make-up and a wig which quickly links to the song title 'my kind of woman'. From this we see that the artist has played on the words of 'my kind of woman' by presenting not a love interest, but a persons inner identity breaking free - being transgender or a 'drag queen', therefore the woman referenced in the song is the woman he wants to be, not whom he wants. This challenges media conventions because this narrative doesn't represent something in the 'norm' of peoples knowledge, and often offensive or uneducated people may refer to them as a 'tranny' or 'dyke' to cause offence. This video in that sense is shocking and unconventional as it is breaking the norm and showing the world something that is a very true world for some people. However, it still keeps within Mac DeMarco's dysfunctional and funky style that also adds an extra element of shock and surprise to the video. The dysfunctional style of the video may be interpreted as the exaggerated world of abuse that people who are 'different' may face - it adds an extra layer to the narrative for those who care to look for it.