Analysis of music video: Of Mice & Men - Would you still be there

Again, much like LIGHS, this is a "semi famous" band as they appear on TV radio and magazines (examples of magazine covers - http://www.altpress.com/magazine/issue/308_of_mice_and_men [accessed 29th September 2014], http://www.bigcheesemagazine.com/features/article/of-mice-men-storm-the-cover [accessed 29th September 2014]).

Analysis:
At the start of the video there is a mix of close-up pan shots in order to establish the setting, scene and theme. This is very conventional of current media products as it is done very often to quickly grab the attention of the viewer. This is also done often at the start of the video so that the viewer can establish a narrative to the video and get a quick understand of possible content in the video without having to have a long winded storyline before and during the video (the reason for not wanting this is because having a story before a video isn't for everyone and can often bore the audience because they will just want to listen to the song and watch the video, not the story beforehand).

What I quickly notice about this video is that because the band is a "semi famous band" on the verge of fame, it is following a lot of conventional codes of current media products with it's narrative codes, location and setting and general generic codes in order to appeal to a larger audience and climb it's claim to fame faster. Examples include a suburban and abandoned location which many music videos follow the conventions of - mysterious and abandoned woods, war zone flat planes, run down abandoned buildings (used in many current media products of all different genres, such as Krewella - Alive, The Charlatans - One to another, Adam Lambert - If I had you, Black Veil Brides - In The End, Imagine Dragons - Radioactive ect...) and so on. This is something I can keep in mind for when making my music video as current audiences appear to be attracted to videos with a dysfunctional and broken narrative following the 'characters' (most often the band/artist in a video) breaking away from society and being rebellious, finding a new and place to call their own and be cast away from society.