Monday, 8 December 2014

Finding an audience

I now need to find a demographic to target in order for my music video to have some level of success. In order to find my demographic I set up a survey on the website 'SurveyMonkey', and constructed questions based around the audience themselves and their likes and dislikes in relation to what I have analyzed in order to find out what people of what age and gender find appealing in a music video. From there I can make a questionnaire aimed at my demographic asking them what kind of things they like to see in a video and what attracts their attention, and then begin researching more and then begin planning my product with the demographic in mind.

This is a screen grab of my survey, it firsts asks for age and gender and then where you would tend to go to watch music videos. This is an important aspect of distribution because if it turns out that my demographic mainly watches music videos mainly on TV then  would need to make a product that follows formats of products on TV. Despite knowing that I am making a video as a student for my media course and not a video that will go on TV, it is still an important piece of information to know to gain a good understand of the interests of my demographic.


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