Thursday, 23 October 2014
Analysis of music vide: Talain Rayne - Lemonbright
I thought that this music video was very interesting due to its simplicity as there is only one location for the entire video in a dark room with one main light, and the content of the video is mainly close ups of the girl in the video singing mixed with what looks like unrehearsed natural dancing.
Even though this video is not an official video (but a fan video) I still thought it would be very useful to analyse as there is no way I could create an end product that could look like a high budget video, therefore this gives me a look into the reality of what I could create and how I could make something quite simple look effective, artistic and creative.
Analysis:
Despite this video being very simple and basic in content, it surprisingly doesn't get boring or tedious due to clever editing and the actual content; the movement of the dancer and the flow of the shots as well as interesting manipulation of lighting keeps the viewer. These subtle little elements and techniques really bring the songs to life, and the fact that it is basic and maintains the beat and tempo of the song makes the video flow very well with the song. These are all conventional features of any successful music video as it gives the piece an artistic edge and stimulates the viewer in a visual and audible way.
Due to the fact that this is a low budget music video with only one setting and location and what looks like one camera and one light (possibly two) it has followed the conventions of current media product to the furthest extent that it can. We can see this from the camera close ups, lighting tricks, clever and slightly complex editing and the portrayal of the 'character' in the video. However, it breaks the conventions of current media products because of its simplicity, and even though it works extremely well with the song, this isn't the type of video that you may see on TV due to the fact that it isn't gripping enough or exciting enough or complex enough o get appeal in that side of the media. However, it is artistic and simple enough that it will get credit and interest on the internet - especially since this is a fan video.
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